The deployment of charging infrastructure and the increasing number of EV models available are evidencing the fast change that is experiencing the EV market.
Yet, the EV market is still small.
In order to understand why and to be able to foresee its potential evolution over time, three key variables need to be explored: the cost of ownership, the EV charging infrastructure and the consumer behavior.
We have focused on consumer behavior in the U.S. and compared the findings of the study published this month by the Fuels Institute (FI) with those offered by the report of McKinsey&Co published in January 2020. Both available at the end of this post.
Anna Mª Francino, Business Development, CityVitae